Over time, the name Callaway is becoming synonymous to the word Golf. Its barely surprising, given the actual fact that Callaway Golfing is the most widely known brand for golf clubs recognized world-wide. Callaway Golfing company manufactures mainly golf clubs: clubs and tennis balls. As time passes, their market endeavors included sports clothing, footwear, watches and watches and different assortments of components. The Odyssey brand, Best Flite brand as well as Ben Hogan brand may also be possessed by Callaway Golfing.
No-one could ever forget how Mr. Ely attained iconic position, or rather his initial masterpiece the top Bertha. He was a retired Burlington Sectors Textile President along with a big idea. The top idea was an inexpensive wooden driver motivation which used to create his style which would afterwards be understood as the Callaway Golfing s Big Bertha. After having obtained the solutions of Richard C. Helmstetter who was simply also an excellent billiard cue developer, the best Bertha was produced. A marvel golf club in those days that display a 190cc metal club head that may strike the furthest and may hit despite having minimal skill. The Callaway Golfing Big Bertha totally revamped the prevailing clubs and set fresh standards for golfing.
With an extremely successful Item, Callaway Golf became public on the brand new York STOCK MARKET.
Callaway Golfing did amazing publicity stunts as well, to help expand its image collection. For instance when Expenses Gates presented in the tongue-in-cheek business endorsement for the Callaway CLUBS, it had been received with a significant reception. And Expenses Gates isnt that great in golfing (using a notoriously high handicap). Additional celebrities and recognized personalities with impressive golfing feats also added to producing Callaway Golf children name, Celine Dion and such as for example Alice Cooper. Even Pro Golf players like Arnold Palmer and Gary Participant are considered picture line improvements when Callaway Golfing obtained the privileges because of their playing equipment.
While other rising successes on the Callaway Golf products like Fusion Fairway Woods, Wide Sole Irons, X-18 Irons, and many golf balls specially the HX Series tennis balls did garner some successes, the top Bertha still continues to be the flagship for Callaway Golf. THE TOP Bertha Line currently has many technology details on the look feature. The most recent may be the Fusion Foot-3 Drivers which won many matches currently; Phil in his 2006 Experts Success and Annika Sorenstam who utilized and endorsed the Callaway Golfing Foot-3 Driver to many recent tournament victories.
The most known feature on the Callaway Golf Big Bertha may be the shortened design of the original hosel length by several inches, allowing a couple pounds to generally be shifted nearer the club head. This enables even more weighty punch over the baseball, multiplying capacity to an usually moderate golf swing. This extremely marketable technology was dubbed S2H2 (Brief, Direct, Hollow, Hosel).
In a nutshell Callaway Golf did wonders to boost many golfers game.